“Tell me about yourself”

Hi there! I’m Michell, a Graphic Designer with professional experience since 2021, specializing in brand identity, social media, and digital/print design. I strive to create strategic designs that help strengthen their visual presence and increase engagement across digital and print platforms.

Based in Northeast Florida, I work with clients and organizations throughout the Jacksonville and St. Augustine area and have experience designing across a wide range of industries including healthcare, healthcare IT, staffing, education, food service, cleaning services, retail, and consumer brands. My background includes developing brand systems, creating social media campaigns, designing marketing collateral, producing digital content, and collaborating cross-functionally with marketing, sales, HR, and leadership teams to bring creative strategies to life.

Life’s a party, and I’ve learned that life is too short not to savor every moment. It’s also too short for boring designs. Let’s bring your vision to life with color, creativity, and fun!

LET'S CONNECT!

Away From the Screen

Origin Story: Born in Olanchito, Honduras → raised in Florida 🌴
Fav Food: Sushi 🍣
Fav Animals: Horses & Cows 🐴🐄
Hobbies: Cooking, Gym, Running, Pickleball (it’s addicting), Reading!
Comfort Show: The Walking Dead (don’t judge me…)
Places I’ve Been: Honduras 🇭🇳, Costa Rica 🇨🇷, The Bahamas 🇧🇸, Mexico 🇲🇽, Brazil 🇧🇷, Spain 🇪🇸, Switzerland🇨🇭, Italy 🇮🇹, France 🇫🇷, Greece 🇬🇷

Professional Experience

  • Prattify is a Jacksonville-based marketing and advertising agency focused on strategic storytelling, branding, and full-scale creative execution for growth-driven businesses. (Aug 2026 - Current)

    - Design and execute strategic marketing assets across print and digital, including social media graphics, advertisements, flyers, brochures, posters, and brand guidelines for a diverse range of clients.

    - Collaborate with creative and marketing teams to translate brand strategy and messaging into cohesive, high-impact visual solutions across multiple touchpoints.

    - Support brand development and campaign execution for clients across industries including construction, restaurants, healthcare/aesthetics, roofing, HVAC/electrical, pest control, and sports.

    - Manage multiple projects in a fast-paced agency environment, delivering polished, production-ready assets that align with client goals and maintain brand consistency

  • CSI Companies is a national workforce solutions and consulting firm specializing in healthcare and professional services, delivering staffing, advisory, and managed solutions to help organizations scale operations, optimize systems, and drive long-term outcomes. (October 2025 - May 2026)

    • Lead creative direction and execution of visual content across multiple brands (CSI Companies, CSI Connect, MedSys), ensuring consistency across digital and marketing channels

    • Designed social assets (carousels, reels, static content) to increase engagement and modernize brand presence

    • Executed full rebrand of acquired company (MedSys), developing visual identity systems, marketing materials, and scalable brand assets under tight timelines

    • Expanded and refined brand guidelines, including typography systems, web styling, and social templates to support scalable design execution

      Developed production-ready assets including product sheets, internal communications, and marketing collateral in collaboration with Sales, HR, and leadership teams

  • Pragmatic is a software company based in both Colombia and the U.S., offering software services for business management to companies. (August 2024 - April 2025)

    • Executed and formatted digital marketing campaigns in both the United States and Colombia, enhancing brand visibility and consistency.

    • Collaborated with marketing and social media teams to develop promotional materials and advertisements for Odoo software, achieving a 50% increase in clients.

    • Teamed up with the Creative team in Colombia, actively listening to feedback and incorporating ideas to develop design concepts.

    • Conducted thorough market research to better target the companies’ future prospects through social media.

  • Spinnaker is a student-run news organization at the University of North Florida. (August 2021 - April 2024)

    • Designed print and digital magazines each semester in collaboration with a team, aligning with the current semester’s theme and achieving a 60% increase in readership.

    • Created digital assets and graphics for social media platforms and website ads, boosting fundraising efforts.

    • Managed multiple design projects simultaneously, ensuring timely delivery and adherence to design standards.

  • St. Johns & Partners is one of the most well-known advertising agencies in Jacksonville. They specialize in brand identity, campaign development, and content production. (May 2023 - August 2023)

    • Collaborated on brand identity projects and content production for high-profile clients, including promotional videos and posts for MetroDiner.

    • Created customizable email templates for MidFlorida Credit Union and an informative infographic for Florida Prepaid, improving audience engagement and understanding.

Freelance Experience

  • (April 2025 - November 2025)

    • Designed professional, brand-aligned business cards to support client networking and brand recognition.

    • Created print and digital marketing materials (flyers, banners, signage, table cover) for a client-hosted event, ensuring consistency with brand identity and event theme.

    • Collaborated closely with the client to translate business objectives into compelling visual designs.

    • Prepared final deliverables for both print and digital use, ensuring high-quality resolution and format compatibility.

  • (May 2025 - July 2025)

    • Developed a complete brand identity from the ground up, including logo design, color palette, typography, and brand guidelines.

  • (March 2025 - June 2025)

    • Produced and edited three distinct reels per project, adapting content to three different formats: vertical, square, and horizontal, ensuring maximum platform engagement and versatility.

    • Edited videos with smooth transitions, seamless cuts, and precise timing, ensuring a polished and engaging final product for social media platforms.

    • Applied color correction techniques, adjusting brightness, contrast, and saturation to enhance the overall look, and used color grading to set the desired mood and tone for each video.

  • (March 2025)

    • Designed a new logo for the pressure washing sector, staying true to the company’s original branding while creating a unique visual identity for the division.

    • Created a promotional flyer detailing company services, including pressure washing and soft washing for both residential and commercial settings, while highlighting special discounts.

    • Designed the back of the business card, incorporating a QR code and updated personal information to streamline customer engagement.

  • (March 2025)

    • Led the redesign of the brand identity and logo, enhancing visual appeal and brand consistency.

    • Developed professional business card designs to align with the refreshed brand identity.

    • Designed and launched the e-commerce website, optimizing user experience and functionality.

  • (January 2024 - February 2024)

    Tropical Truck is an emerging business that prides itself on offering fresh, organic fruits, juices, smoothies, and additional products.

    • Conceptualized and crafted a visually captivating logo, menu, vehicle wrap, and uniform to finalize the brand identity, enabling the client to launch their business successfully.

  • (August 2023 - November 2023)

    • Executed a marketing campaign that focused on raising awareness and visibility of the Department of Art, Art History and Design among incoming students and parents.

    • Conducted market analysis to strategically identify and target the university’s audience while maintaining brand guidelines.

    • Designed a cohesive icon identity system for all the department’s program areas. 

    • Created a 27-page catalog showcasing all the program areas and what they offer.

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