Green Horizon Accounting
PRINT DESIGN, MARKETING COLLATERAL, EVENT MARKETING, CREATIVE DIRECTION, BRAND REFINEMENT
REELANCE PROJECT
Programs Used:
Photoshop
Illustrator
For Green Horizon Accounting, a firm specializing in streamlined bookkeeping and professional accounting services, I provided a range of print and brand support design services to help elevate their visual presence, particularly for in-person vendor events and digital touchpoints.
Building upon their existing brand guidelines, I redesigned their business cards to reflect a more polished, professional identity consistent with their core values of clarity, precision, and trust. Additionally, I developed a suite of event materials including a retractable banner, stretchable table cover, and tabletop signage—ensuring a cohesive and impactful presence at vendor events.
To extend their branding online, I also created a new Facebook cover image aligned with their updated visuals. The overall goal was to support Green Horizon Accounting’s mission of providing clarity through numbers by delivering clean, professional, and consistent brand materials across print and digital platforms.
OVERVIEW:
The GOAL for the business cards was to create what the client wanted, which was to make the business cards stand out in a stack among others, while maintaining an elegant and professional look with a creative personality.
The CONCEPT for the business cards draws from mid-century modern, Bauhaus, and Scandinavian design influences. These styles are known for clean geometry, minimalism, and a strong connection to nature. I used icons that represent accounting and finance, such as a ledger book, abacus, pie chart, etc. Alongside these, I included floral and vine motifs to tie back into the theme of financial growth. This combination of structure and natural forms aims to convey both professionalism and creativity.
BUSINESS CARDS:
The GOAL for the retractable banner was to clearly highlight the company’s core services in a way that would quickly capture attention at vendor events and make a strong first impression. It needed to communicate professionalism, trust, and clarity while remaining visually aligned with the existing brand.
The CONCEPT centered around a clean and structured layout that prioritized readability from a distance. Using a vertical hierarchy, the banner features the company’s logo, a concise tagline, and a list of key services. The design incorporates brand colors, icons, and subtle visual elements that reflect themes of growth and organization. The overall look is modern, approachable, and informative—reinforcing Green Horizon Accounting’s position as a dependable and insightful financial partner.
RECTRACTABLE BANNER:
The GOAL for the tabletop sign was to create an eye-catching and informative piece that would encourage interaction at vendor events by promoting a giveaway for a free bookkeeping review. It needed to be clear, engaging, and persuasive at a glance, even from a short distance.