“Through a Child’s Eyes” - NCMEC
Child trafficking and missing children have always been a cause close to my heart, and I was inspired to create this campaign after watching YouTuber Kendall Rae, who highlights cases of missing children and encourages donations to the National Center for Missing & Exploited Children (NCMEC). Established in 1984, NCMEC provides vital resources for locating missing children and raising awareness about child safety.
Despite growing awareness through films like Sound of Freedom, many parents still dismiss or avoid the topic of child trafficking, thinking it won’t happen to them. My campaign, Through a Child’s Eyes, aims to urgently address this issue by highlighting the vulnerability of children and the dangers they face, emphasizing the need for adults to protect them from exploitation and trafficking.
Timeframe: 3 weeks
PASSION PROJECT
Programs Used:
Illustrator
Photoshop
Procreate
ART DIRECTION, CAMPAIGN DEVELOPMENT, ADVERTISING, ILLUSTRATION, COPYWRITING, SOCIAL MEDIA, MOTION DESIGN
OVERVIEW:
TARGET MARKET:
Parents, Educators, Community Members
The GOAL for the poster advertisements is to…
1). Spread awareness about child trafficking and exploitation
2). Educate parents, teachers, and community members the warning signs and how to prevent it from happening to the children around them
The central theme of the campaign is to emphasize the perspective of a child, hence the vibrant and children-book style illustration. By focusing on these symbols of childhood, it shows the target audience how innocent children can be and how they are not aware of the potential dangers around them.
While many nonprofits focus on explicit, distressing imagery—like an abused dog trembling in the cold—I chose a different approach. Negative images often make people look away, so this campaign uses bright, 'innocent' visuals to draw them in, leading them to powerful, thought-provoking messages.
ADVERTISEMENTS:
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The GOAL for the poster advertisements is to showcase that you choose your selected beer based on the feeling or occasion. For example, if it is party time, you would drink “Pijín” or “Caliche” because they are in Giddy Up category.
The surrounding illustrations are intended to depict the categories. Utilizing sharp shapes in Giddy Up conveys a feeling of vibrancy and excitement. Additionally, the bright yellow and red colors enhance the energetic atmosphere. Conversely, using organic shapes in Kick Back reflects a sense of relaxation and calmness. The muted colors in Kick Back serve to contrast the lively vibes of Giddy Up.
You would see these around in big cities.
NON-SKIPPABLE YOUTUBE ADVERTISEMENT:
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