Sven & Son
SOCIAL MEDIA DESIGN, VIDEO EDITING, COPYWRITING, CREATIVE DIRECTION
As a freelance graphic designer, I was brought on by Sven & Son, a sleep solutions brand focused on delivering premium mattresses and adjustable bed bases at accessible prices. The company, rooted in a mission to bridge the gap between overhyped industry promises and genuine customer satisfaction, sought to elevate its digital presence through engaging, visually compelling content.
For this project, I was responsible not only for the visual design but also for developing the copywriting and handling the video editing. I created a series of short-form video reels tailored for social media, designed to highlight the brand’s core values: luxury, comfort, integrity, and affordability. These reels combined motion graphics, brand-consistent typography, and product-focused visuals to communicate key selling points and build trust with potential customers.
OVERVIEW:
“Michell has been an absolute joy to work with. She’s creative, responsive, and incredibly open to feedback—which is rare and so appreciated. Every video project we’ve worked on together has been smooth from start to finish. She listens closely, adapts quickly, and always makes sure the final product aligns perfectly with our vision. We’ve genuinely loved having her as part of our extended team!”
Maya Marten | Marketing Manager